You can now create a listing in any language that your app supports, and you can also select any language to be your primary.
The primary language of the app is the language used when your app is shown to merchants if the language they are browsing in doesn’t have a translated listing. You are no longer required to have English, and can create a listing in any and all languages that your app is available in. As a reminder, your app also must be translated in that language. Learn more about translated listings